Saudi Lifestyle Week | Fashion, Sportswear, Design

THE GROWTH PROSPECTIVE IN SAUDI ARABIA
In 2022, the Saudi economy experienced 8.5% growth, among the highest in the G20. A 5.2% increase in the non-oil component shows a growing private sector effort and a shift from the oil-backed economy.
Thanks to an average cost per barrel of over 100 USD, the Government closed the year in terms of public finances with a surplus of 2.6% and a debt falling to 24.9%. Thanks to the growing well-being within Saudi society, the fashion sector also offers opportunities for European companies to grow.
From 2021 to 2025, the Kingdom of Saudi Arabia's global retail sales in apparel and footwear (including sportswear) are expected to increase by 48% to $32 billion, with an annual growth rate of 13%. This growth is expected to be fueled by the Kingdom's economic expansion and population growth, with apparel, accessories, footwear, and luxury goods pointed to show exciting gains. The value of luxury fashion purchases in the Arabian Gulf reached $9.6 billion in 2021, with Saudi Arabia recording 19% growth.
One area that will contribute to the furniture market's long-term growth is the millennial demographic. As millions of millennials prepare to buy their first homes in the next few years, furniture retailers can capture market share by paying close attention to their buying behaviors and preferences. Millennials tend to prioritize functionality, sustainability, and affordability when making purchasing decisions, which means that retailers who can offer innovative, eco-friendly, and cost-effective products are likely to succeed in the market segment.
The Saudi Arabian retail market is expected to grow over the forecast period as Saudi Arabia is a leading market in the retail sector.
The size of the Saudi Arabian retail market is projected to grow from 2023 to 2029. The primary driver of this growth is increased consumer demand for products ranging from electronics to clothing and food.
Vision 2030 is expected to increase investment opportunities in various sectors, including retail, creating positive perspectives for future growth.

VISION 2030
Under the leadership of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, and His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince and Prime Minister, Saudi Arabia embarked on a journey toward a brighter future with the launch of Vision 2030 in 2016. This ambitious roadmap leverages the Kingdom's unique strengths—its pivotal role in the Arab and Islamic worlds, its strong investment capabilities, and its strategic geographical position.
Vision 2030 is a blueprint that is diversifying the economy, empowering citizens, creating a vibrant environment for both local and international investors, and establishing Saudi Arabia as a global leader.
The Vision is designed to unfold in stages, each lasting five years and building on the last.
The first phase set the foundation, implementing structural and comprehensive reforms in the public sector, the economy, and society.
The second phase of Vision 2030 has accelerated efforts, providing an enhanced focus on strategies, as well as further investments in key sectors and ambitious projects. This has yielded tangible results across the country.
The third phase will focus on sustaining the transformation's impact and leveraging new growth opportunities. As progress continues, we remain committed to realizing our objectives.
Through Vision Realization Programs (VRPs), comprehensive national strategies, and significant projects, Vision 2030 is transforming the socioeconomic landscape of the country.
It is improving the quality of life for our citizens and residents, expanding opportunities for growth and investment, fostering greater global integration, and enhancing governmental efficiency.
Saudi Arabia is forging a future where tradition, innovation, and sustainability go hand-in-hand, providing endless opportunities for citizens to realize their potential and ushering in a new era of development and prosperity for the Kingdom.

SAUDI ARABIA FASHION & SPORTSWEAR MARKET: ANALYSIS AND PROJECTION
Saudi Arabia's Fashion market is projected to reach nearly $60 Billion by 2025. Multiple opportunities exist to export fashion items, leather goods, accessories, footwear, and sports-related apparel from Europe into the Saudi market. Opportunities also exist for local manufacturers to increase production and sales to meet the projected demand.
The development of new retail spaces–shops and malls development – alongside the high growth of e-commerce is creating opportunities for new market entrants such as European suppliers and existing foreign and local manufacturers and distributors of fashion brands. With 962,000 sqm of retail space being developed in 2024 in the main urban centers of Riyadh, Jeddah and DMA, the outlook for expanded retail is positive.
• Fashion Market 2024: $56.7 Billion
• Market Value 2025: $60 Billion
• Retail Space Development 2024: 962,000 SQM
• Online Apparel Stores 2024: 5000+

SAUDI ARABIA FASHION MARKET: PROJECTION 2024: $56.7 BILLION
• Leather Goods: $28 Billion
• Men’s Apparel: $5.5 Billion
• Sportswear: $1.2 Billion
• Women’s Apparel: $8 Billion
• Youth Apparel: $4 Billion
• Textiles & Haberdashery: $7.5 Billion
• Accessories: $2.5 Billion

SAUDI ARABIA FURNITURE MARKET: ANALYSIS AND PROJECTION
The Saudi Furniture market is projected to reach $12.1 billion by 2025. Multiple opportunities exist for importing furniture from Europe into the Saudi marketplace and increasing production and sales by local manufacturers.
With a growing population and demand for home ownership, Saudi needs to deliver more than 1 million housing units by 2030. Currently 300,000 new housing units are available in Saudi. As the Kingdom is exceeding its tourism objectives, 320,000 hotel rooms are planned to be built by 2030, offering multiple opportunities in the contract furniture market. 800,000 square meters of new offices are planned in Riyadh by 2025 alone, signalling new opportunities for high-end and midmarket office furnishing.
• Market Value 2024: $11.4 Billion
• Market Value 2025: $12.1 Billion
• New Housing 2025: 300,000 Units
• New Hotel Rooms by 2030: 320.000

SAUDI ARABIA FURNITURE MARKET PROJECTION 2024: $11.42 BILLION
• Lighting: $2.1 Billion
• Office Furniture: $947 Million
• Contract Furniture: $3.62 Billion
• Household Furniture: $4.76 Billion

SAUDI LIFESTYLE WEEK - FASHION, SPORTSWEAR, DESIGN: COMPETITIVE ADVANTAGE
Comprehensive Scope
Encompassing a wider range of industries under one roof, facilitating cross-industry collaboration.
Regional Focus
Tailored to the specific needs and interests of the Saudi Arabian market.
High-Quality Exhibitors
Curating a selection of established and emerging brands.
Valuable Networking Events
Providing opportunities for attendees to connect and build partnerships.

SHOWS FEATURES
• Exhibitor booths showcasing fashion, sportswear and furniture collections.
• Fashion shows and design presentations.
• Next generation of Saudi designers Kickstarter and catwalk show.
• B2B networking events and matchmaking opportunities.

THE TRADE SHOW SAUDI FASHION
SAUDI FASHION trade show offers a new meeting point between the international fashion brands with the new strong multi-channel distribution system developing in Saudi Arabia. Clothing and footwear are experiencing growth in both value and volume in Saudi Arabia in 2023, thanks to several projects under the Saudi Vision 2030 program. Within this, there are specific government actions supporting clothing and footwear sectors.
The Kingdom of Saudi Arabia strongly celebrates local fashion designers, being also well exposed to global fashion trends. Clothing and footwear represent a highly fragmented category in Saudi Arabia, where the lager share is held by Al Bandar Trading Co. Al Bandar Trading Co holds Max and Splash brands, which have wide distribution and competitive pricing. Retail Developments: The Kingdom of Saudi Arabia is implementing a strong vision, focusing on diversifying the economy across all sectors, including apparel and footwear, luxury goods and retail.
Is on the way a transformation of retail infrastructure in the Kingdom, to complement the apparel and footwear sector development.
Government activities will continue to support the fashion industry in Saudi Arabia over the forecast period, including the Ministry of Culture's Fashion Commission which will guide the expansion of the sector to meet the goals of Vision 2030 and diversify the economy away for Oil&Gas. The Fashion Commission launched the first Riyadh Fashion Week from 20 to 23 October 2023 getting excellent results and reviews.

EXHIBITORS’ CATEGORIES
• Clothing RTW women, men, children
• Underwear women, men, children
• Beachwear women, men, children
• Footwear women, men, children
• Accessories
• Textile

TARGET VISITORS
• Clothing, footwear and accessories wholesalers
• Online
• Department stores
• Hypermarkets, supermarkets and hard discounters
• Other specialist retailers

EVENTS
MASTER CLASSES
FASHION SHOWS

SAUDI FASHION exhibitor enquiry SAUDI FASHION visitor enquiry

THE TRADE SHOW SAUDI SPORTSWEAR
SAUDI SPORTSWEAR trade show offers a new meeting point between the international sportswear and equipment brands with the new strong multi-channel distribution system developing in Saudi Arabia. The global sportswear market is expected to grow to more than 440 billion euros in the next two years, with an average growth of 8%. After gained $ 6.3 billion in 2023 (over 14% more than in 2020), the global sales of the sportswear sector expect a compound annual growth rate of 4% over the next 5 years. Sport has naturally become part of people’s daily routine, thanks to the growing need of well-being, healthy life and to the edging of a new culture of beauty and physical fitness. Spending on sports goods and services is growing, thanks to the increase in public investments which drive the participation in sports in Saudi Kingdom. These factors also get impact on the growing of the sportswear business. The most popular outdoor sports in Saudi Kingdom today are: fitness, training, yoga, running, cycling, tennis and padel, followed by other field sports as soccer, basket and volley.

EXHIBITORS’ CATEGORIES
• Men, Women and Children Sportswear shoes, accessories and equipment (running, soccer, basketball, tennis, cycling, fitness, yoga, volleyball, other sports)
• Men, Women and Children Casualwear, shoes and accessories

TARGET VISITORS
• Sportswear wholesalers
• Clothing, footwear and accessories wholesalers
• Online
• Department stores
• Hypermarkets, supermarkets and hard discounters
• Other specialist retailers

EVENTS
MASTER CLASSES
FASHION SHOWS

SAUDI SPORTSWEAR exhibitor enquiry SAUDI SPORTSWEAR visitor enquiry

THE TRADE SHOW SAUDI DESIGN
In 2024, the Furniture market in Saudi Arabia is projected to generate a revenue of US$8.17bn. The market is expected to have an annual growth rate of 0.82% (CAGR 2024-2029). The largest segment within the market is the Living Room Furniture segment, which is estimated to have a market volume of US$2.71bn in 2024. From 2025 to 2029 revenue is expected to show an annual growth rate (CAGR 2024-2029) of 12.72%. In terms of per person revenues, in 2024, each Saudi Arabian generates US$218.10.
The furniture market in Saudi Arabia is experiencing a surge in demand for luxury, traditional-style pieces that showcase the country's rich cultural heritage. Living room furniture and bedroom furniture are among the segments of Saudi Arabia's furniture market, which generate the largest amount of revenue with continuous growth over the years. The total population in Saudi Arabia is observing a continuous increase, with a rise in residential spaces leading to demand arising from households for home furniture. As the economy is recovering from the negative impact of the pandemic urban population in the country is increasing, leading to a rise in commercial space as well as luxury/Premium furniture. Contract furniture in Saudi Arabia is observing continuous growth from the local government as well as commercial businesses. Share of home ownership is observing continuous growth in the country with the expectation of reaching more than 70% over the coming years, signaling a rising business for furniture manufacturers. Al-Riyadh, Jiddah, Makkah, AL-Madinah, and others are emerging as leading cities in Saudi Arabia, which are creating opportunities for sales of the furniture market.

EXHIBITORS’ CATEGORIES
• Furniture & Furnishing (Bed & Bath, Children’s, Curtains, Living, Dining, Kitchen, Mirrors, Outdoor, Rugs & Carpets, Soft furnishings, Textiles, Workplace, Wellness)
• Interiors (Flooring, Lighting, Storage, Surfaces, Kitchen Fixtures, Kitchen Fittings, Bathroom Fixtures, Bathroom Fittings)
• Design (Art, Collectibles, Galleries, Object and Décor, Sculpture, Services, Smart Home Technologies, Tableware)

TARGET VISITORS
• Architects & Designers
• Design & Build Constructors
• Hospitality/Hoteliers
• Retailers/Online Site Operators
• Commercial & Residential Developers
• Agents & Distributors
• High Net Worth Individuals/Collectors
• Hypermarkets, supermarkets and hard discounters
• Other specialist retailers

EVENTS
MASTER CLASSES

SAUDI DESIGN exhibitor enquiry SAUDI DESIGN visitor enquiry

WHY IN RIYADH
Contributing almost 50% of the Kingdom’s non-oil GDP, sectors across the region are supporting the country’s diversification endeavors and are full of investment potential. Riyadh region is the economic powerhouse of Saudi Arabia and a leading hub in the Middle East.
With large-scale transformation, industry growth and government initiatives across the region, Riyadh’s competitive and unrivaled investment environment is creating a global brand that attracts talent, businesses, and tourists, and is synonymous with prosperity and quality of life. Among these initiatives is the national regional headquarter (RHQ) program, which has led to premier multinational organizations establishing a base of operations in Riyadh and transforming the region into a leading global destination. The region is also home to large-scale quality of life initiatives. Key initiatives aimed at enhancing the healthcare and life sciences sector and attracting leading international academic institutions are improving services across the region.
As the focal point for Vision 2030, the Riyadh Development Authority was converted into the Royal Commission for Riyadh City (RCRC), with a mandate to make Riyadh one of the 10 largest cities in the world and increase its population to around 15 million by 2030.
RCRC is responsible for the urban, economic, social, and cultural development of Riyadh. The master plan for the city will involve a change of lifestyle and image for the Kingdom’s capital. The aim is to make Riyadh a more sustainable, mobile, and livable city, with family facilities, sports, events, health facilities, and international schools.

October 2025, from 6 to 8
Saudi Lifestyle Week fashion sportswear design will be held in Riyadh once per year, starting from its first edition in October 2025, from 6 to 8.

Riyadh International Convention & Exhibition Center
The Riyadh Exhibition Center offers 10,000 m2 of indoor exhibition space and 10,000 m2 outdoors. It also has a VIP room, press room, conference room, exhibitor service center, offices and parking service.

SAUDI LIFESTYLE WEEK trade show is co-organized by Honegger srl and Riyadh Exhibitions Company Ltd.

Founded in 1970, the Honegger Group has been working in the international exhibition sector for over fifty years. The network is headquartered in Milan with branches in Düsseldorf, Paris and Dubai to cover global markets in the promotion and organization of multi-sector trade fairs around the world.

Launched in 1980 in Riyadh, the center of the largest market in the Middle East region, REC pioneered the Business to Business (B2B) international trade fairs and conferences in the Saudi Kingdom and the region by offering a broad range of event organizing services for trade shows, conventions, conferences and seminars.

Honegger and REC are proud members of UFI, the Global Association of the Exhibition Industry. UFI international recognition is a quality certification of regularly audited international standards of organizing trade exhibitions and events.

LOCAL CONTACTS

Riyadh Exhibitions Company Ltd. (REC)
6709 Al Ulaya - Al Muruj Dist. Al Muruj Tower, Unit No. 19,
Riyadh 12281 – 2576, Saudi Arabia
Tel. (+966) 920024020

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INTERNATIONAL CONTACTS

Honegger Srl
Viale Legioni Romane, 43
20147 Milan (Italy)
Tel: (+39) 02.47791492

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